Advertisers may bid on a search term if their Web site has content that is clearly and obviously reflective of the search term, and their line listing (title and description) accurately describes why their Web site is listed for the search term.

Once met, we also evaluate search listings against other relevancy standards. We’ve outlined some of the criteria we use in determining relevance:

Search terms/phrases should describe the Web site itself – not the searcher, nor the person who would use the product, service or information.

For example: A car dealer can bid on the term car dealership but not drivers.

For example: A site promoting business software might include the phrase "for Manufacturing and Distribution," but this does not make the terms manufacturing or distribution relevant to the site. The terms manufacturing software and distribution software would be relevant.

Win4Win.com evaluates the relevancy of search terms by looking at the way (and the order in which) the search terms are written.

For example: game fishing would be relevant to a charter company, while fishing game would be relevant to site offering games.

General search terms may produce general and specific search results, since a user may be searching on that broad term for ideas or guidance. Specific search terms, however, must produce specific results because the user has clearly indicated an interest in that particular topic. In addition, Win4Win.com has a unique set of criteria when evaluating relevance on certain popular search terms.

Example: An electronics site may want to bid on the term phillips television,should sell Phillips TVs on his/her site. The site would not be relevant if there was no information about Phillips TVs. A site selling Phillips TV's would be allowed terms such as television or tv or tv for sale or phillips tv.

A search term is relevant to a Web site only if the user can (easily) find the content on the Web site that pertains to the search term. Users should be directed to the part of the advertiser’s site where the relevant search term content is located, or the path to the content should be immediately clear from the first page where users arrive.

Example: The search term brand new day would not be allowed for a site that only has a link to CDnow.com. The path to the content on brand new day on CDNow.com is not immediately clear. This would however be allowed if the site was actually selling a product with the title brand new day.

Relevance to area
This is probably the most important distinction to Win4Win.com service that it offers to its "surfers" and advertisers.

When we direct our users as to how to use our search engine, we will advise them to add the area they are interested in looking for a product or service to their search term. Eg: If the searcher wants to specifically go to Brazil for game fishing, we will advise them to search on the following: game fishing Brazil

They could of searched on the term game fishing and still found your listing but they would have had to sift through far more listings to find yours. If you have Bid for Position™ #1, then it doesn't really make any difference to you. Still it is a feature that makes Win4Win.com unique.

To help our advertisers use this feature of our search engine, you will automatically be presented with this additional search term for you if the service you are offering is specific to a geographical area of the globe. All you need to do is to confirm its relevancy. It won't take you any more time and it will only generate a click through if that consumer is interested in your specific area anyway.

Relevance on Popular Search Terms
Win4Win.com evaluates certain popular search terms by more detailed relevancy standards. The following is a partial list of such search terms and the standards we use in evaluating the relevancy of those terms to advertiser listings.

Book/Books
The search term "books" is relevant to a Web site that sells multiple titles, to a site that locates and resells books, and to sites that sell books in a downloadable format. The term is also relevant to book publishers and sites that review books. Sites that offer information on publishing or self-publishing are not permitted the term unless they also sell books or provide information on multiple titles. Sites that sell a single book on a single topic may not have this search term.

Shopping
The search term "shopping" is relevant to a Web site that offers a variety of products or services. Variety arises from offering products from more than one category (such as electronics and house wares) or multiple items within a single category (pots, pans, and coffee grinders from a housewares site, for instance). If a Web site features a single class of goods or type of product it most likely is not relevant to shopping. A Web site may also bid on shopping if it facilitates shopping in a specific and obvious way, such as by offering coupons.

Travel
The search term "travel" is relevant only to a Web site that offers travel information and the opportunity to book reservations on tours, airlines, cruises, hotels and other lodging, buses, trains, or car rentals. The term would not be allowed for trip insurance, travel contests, car-pooling, or for travel accessories, such as luggage.

This list may be expanded or modified at any time. It is not an agreement between you and Win4Win.com and does not limit Win4Win.com’s discretion in determining the relevancy of search terms to advertiser listings.